Aviatrix has strengthened its position in Mexico after agreeing a new partnership with leading operator Playdoit.

The partnership will see Aviatrix launch with Playdoit.mx, giving players in Mexico access to the award-winning crash game through the Finnplay platform.

Playdoit is one of Mexico’s most recognised online casino and sportsbook brands, offering players a wide range of entertainment across sports betting and casino. The launch marks another important step in Aviatrix’s continued expansion across Latin America, where the game has built strong momentum with operators and players alike.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Mexico continues to be a very important market for Aviatrix, and Playdoit is exactly the kind of ambitious, high-quality operator we want to partner with as we expand our presence in the region. We are confident the game’s combination of simple gameplay, customisation and long-term engagement features will make it a strong addition to the Playdoit portfolio.”

The Playdoit partnership further underlines Aviatrix’s growing presence in regulated and emerging markets across Latin America, where operators are increasingly looking for casino content that can drive retention as well as acquisition.